Is rodeo the key to saving American culture—and our boys? Raymond Arroyo sits down with the founders of the Hondo Rodeo Fest to explore how rodeo, faith, family, and country music are coming together to inspire the next generation. From Phoenix to Nashville and beyond, the “World Series of Rodeo” is bringing families back to authentic adventure, values, and tradition.

Guests include Founders: James Trawick (CEO), Blake Cody (Managing Partner), and Bob Coker (President), who share how they built a national rodeo and music festival rooted in God, family, and country. Discover how this new wave of rodeo is attracting top athletes, country stars, and thousands of families across America. The conversation also looks at the rodeo lifestyle itself—its values of discipline, respect, and courage—and why those lessons matter now more than ever in a culture struggling to give boys real challenges and heroes.

Raymond also shares a powerful opening story about the dangers of online radicalization and how young men are being drawn into destructive digital worlds. It’s a reminder that boys need authentic adventures and real communities—something rodeo and cowboy culture are uniquely equipped to provide.

🔔 Subscribe for more inspiring conversations: Arroyo Grande, available on YouTube, Apple Podcasts, iHeart, and everywhere you listen, watch & stream.

🌐 Support the show at: www.raymondarroyo.com

00:00 – Introduction
00:36 – The Dangers of Online Radicalization
02:43 – Hondo Rodeo’s Family Mission
04:35 – Using Music to Draw Crowds to Rodeo
06:01 – The Origin of the Hondo Rodeo Idea
06:57 – James’ Rodeo Background
07:14 – How Bob Joined the Team
10:29 – What Makes Hondo Different from Other Rodeos
11:42 – Designing the Hondo Experience
14:27 – Events and Competitions at the Hondo
16:05 – Family Reactions & Feedback
21:38 – Owning and Raising Their Own Livestock
23:28 – How the Show Evolved Before Its Debut
27:12 – Shades of Rodeo History in the Hondo
28:01 – Expanding to New Cities
30:25 – Building American Culture
31:16 – Final Takeaways

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