🎧 Episode Summary:

In this episode, the BeatiDudes — Paul Kolker, Nick Bezner, and Jeff Schiefelbein — sit down with branding expert, author, and Texas Aggie Brandon Coleman Jr. for a hilarious and insightful conversation that covers everything from brand alignment to grandparenting strategies. With wisdom, humor, and a whole lot of Aggie spirit, Brandon unpacks how “a brand is a promise wrapped in a delivery” — and why that’s as true for your family as it is for your business.

🪑 Key Moments:

✅ Brandon’s definition of a brand: a promise that meets reality.
✅ The incredible story of Santa’s Wonderland — from dusty cowboy shootouts to a $35 million Texas Christmas empire.
✅ Jeff’s rebrand as Jeff Incarcerated and Paul’s “fashionable belly button.”
✅ The Adventures of Champ and Honey — Brandon’s grandparenting brand that’s winning over hearts (and wills!).
✅ Brandon’s powerful story of faith in business — how a near-collapse turned into a 167% growth miracle, all by listening to God.

💡 Episode Highlights:
• “There’s no finish line for brand alignment.”
• “Holiness is a competition—run so as to win it!”
• “If Jesus Christ is your CEO, you’ll kill it.”
• Brandon’s reminder: Grandparenting isn’t just autopilot mode — it requires intentional branding effort.

🙏 Episode Challenge:
Reflect on the brand you’re building in your life — at home, in the workplace, and in your faith. Is it aligned? Is it “brand on”? Let’s go!

🎁 Brandon’s Gift to the Dudes:
• A copy of his book “Brand On” (an Amazon bestseller and a must-read for entrepreneurs and grandparenting strategists alike!).
https://www.amazon.com/Brand-Hidden-Power-Alignment/dp/1639090517/ref=tmm_hrd_swatch_0
• A crash course in “grandparent brand alignment” that left the Dudes speechless (for once).

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