The recent Starbucks 'Bearista' cup craze is only the latest in the rapid succession of crazes which have been increasing along with loneliness and isolation since 2020. The decline of meaningful communities have been replaced by virtual community and consumerism, the bear cup is a mini phenomenon coming out of this crisis.

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Thumbnail Credit:
Starbucks Cup Article: https://www.yahoo.com/news/articles/viral-starbucks-bearista-cup-sparks-011651728.html
Cup Image: Starbucks.com

Sources:
Gen Z Joblessness: https://fortune.com/2025/08/25/gen-zers-neets-jobless-men-unemployed-higher-rates-women-healthcare-coding-ai/
Rising Age of First-Time Home Buyers: https://www.axios.com/2025/11/04/homebuyer-age-first-time
Surgeon General, Epidemic of Loneliness: https://www.hhs.gov/sites/default/files/surgeon-general-social-connection-advisory.pdf
17 Years of Adult Life Online: https://fortune.com/well/article/screen-time-over-lifespan/
Gen Z Church Attendance: https://www.christianitytoday.com/2025/09/study-gen-z-leads-church-attendance-average/